First Things First
I collaborated with the Efficiency Fund of California (EFC) to create a PSA to promote California’s push to become net neutral. The prompt was to create a character and animation that emphasized doing certain actions or events in a certain order to parallel the effort to accomplish certain landmarks and goals first in the effort to reach net neutral. For instance, transitioning from gas to electric stoves before installing solar panels.
For the music, I collaborated with a musician, Brendan Cleary, who took my rough script and adjusted lyrics and arranged music for this under my direction.
Unfortunately, while this project was intended to be a series, following the out of order escapades of Dan, they decided to go in a more literal direction for the PSA.
The design, animation, and music of First Things First was heavily inspired by the animated Disney short, Gerald McBoingboing, using the UPA style design and limited animation techinques to give the effect of a 1950s PSA brought to life in the modern era.
